Posted by: on September 25, 2008 at 8:00 am

By Paul Serilla

Today, the world gets its first look at a product that some people who probably know little about “business” or “music” are calling, ahem, the “SAVIOR OF THE MUSIC BUSINESS” (dun-dun-du-dah!).

But in case you haven’t heard, we’ll fill you in: MySpace, partnering with Sony BMG, Universal Music Group, and Warner Music Group, is launching MySpace Music: an iTunes-esque music service that will offer DRM-free downloads, ringtones, concert tickets, t-shirts and other merchandise for us all to lap up with saliva-dripping tongues. And yes, that MySpace — the Fox/News Corp.-owned social networking phenom that is ironically part of the same Interweb that was, until recently, seen as only stabbing the music industry repeatedly in the face.

What MySpace is purporting to offer may sound familiar to users who frequent similarly minded services like Pandora, Last.FM, and subscription services like Rhapsody, but it also could end up being a fair step beyond those services in the evolution of music supported by advertising.

MySpace is, of course, already a big deal in popular music. To date, they have something in the neighborhood of 600,000 artists signed up, giving the tens-of-millions of MySpace users Read more

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