Posted by: detourmag on April 13, 2008 at 10:00 am

Lujo Records is run by the husband-and-wife team of Erik and Jocelyn Aucoin, who as you will learn have perfected the lovable sniping so many couples aim for. They’re like Fred and Ethel Mertz with a cool record collection and tattoos. They’re also at the helm of a label that reflects its relative youth (it began in earnest in 2001) in the artists it signs — whether the sound is sleek, modernized indie rock, squawking electro, or eager post-punk, Lujo has space for every strain of where music is going. — Thomas Rooker White

Who runs the label?
Erik: My sexy wife and I.
Jocelyn: Ugh. Meet my totally inappropriate husband.

Where is the label located? Describe your digs…
Jocelyn: That wasn’t a trick question, but it has a tricky answer. The original address and current warehouse are in Louisiana, but we work from our home office in Arlington, Virginia–right down the street from Dischord Records and the famous Dischord House.
Erik: Yeah, but in December we are uprooting and relocating to the San Francisco Bay Area. I expect our next office will look much like our current one, though — stocked shelves, a couple of desks and computers, some zebra finches and a dwarf hamster.

How did the label get its start? Its name?
Erik: The label started as a joke. I was 19 and at a MySpacecoaster show. The band was complaining to the audience about not being signed, so I yelled out “I’ll sign you!” A few months later I saw them again and they said something along the lines of “So we’re on your label, right?” I went home and used the money I had saved from delivering newspapers to fund the recording and manufacturing of the Spacecoaster EP.

The name for the label was actually my Mom’s idea. She’s Spanish and I wanted something that meant “high quality” so she mentioned the word “lujo” which is a Spanish word for luxury.

Jocelyn: And for all ya’ll that don’t know, it’s pronounced “Lu-hoe.”
Erik: Ha ha. You just said “hoe”.

How many releases do you issue a year, on average?
Erik: Since the second year, we’ve averaged about 10 records a year.

True or false: Digital downloads are okay, but 7″‘s are cooler…
Jocelyn: Oh, true. 7″‘s are WAY cooler. Digi downloads don’t even exist on the same planet as 7″‘s, and if they did, they totally wouldn’t even hang out in the same crowd. The best of bost worlds? 7″s with digital download codes.
: Heck yes.

Favorite label besides your own…
Erik: As far as current output is concerned, Polyvinyl.
Jocelyn: Yeah, I think if we had to pick a collective fave, Polyvinyl would be it, though we have pretty different musical tastes when you break it down. Sub Pop will always be close to my heart.

Favorite record ever…
Erik: Frodus, And We Washed Our Weapons In The Sea
Jocelyn: I don’t really do favorites. I’ll give you a handful, though. Jimmy Eat World, Clarity; Lauryn Hill, The Miseducation of Lauryn Hill; The Cardigans, Gran Turismo. Oh man, that doesn’t really even skim the surface.

Favorite movie ever..
Erik: Can I say TV show instead? It’s “Deadwood.”
Jocelyn: Erik loves his “Deadwood.” My favorite movie is Funny Face. Not to be mistaken with Funny Girl. People always confuse the two. The latter is Streisand, who can’t hold a candle to Audrey Hepburn. I adore Audrey.

Vegetarian or carnivore?
Jocelyn: Um, yes? No? I’m a semi-veggie.
Erik: No, we are Flexatarians.
Jocelyn: Oh brother. You must have wiki’d that one, huh?

Your guiltiest pleasure. The thing no one would believe you watch, read, or listen to…
Erik: I love Totino’s frozen pizzas, but only if I microwave them (which the directions specifically say not to do) so that they get really soggy and delicious. Yum.
Jocelyn: Ew! SO sick. And, ah, I don’t think the question was referring to food. I’ll tell you though, Erik is religious when it comes to his celeb gossip — TMZ, mainly. No one would guess that. As for me…
Erik: Oh, Joce loves just about every VH1/MTV reality show.
Jocelyn: Yeah, that’s pretty bad and true.

[tags]Lujo Records, Jocelyn , Erik, Polyvinyl, Fred and Ethel Mertz[/tags]


No Responses to “Profile: Lujo Records”

  1. doubleagame on April 23rd, 2008 9:05 pm

    great profile. And all this time I’ve said “Lou-Joe” records!

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