Posted by: detourmag on October 31, 2007 at 9:00 am


With archives stretching to the earliest reaches of 2001, sometimes it seems like Glorious Noise began publishing music and pop culture content and building a vocal community of readers before there was even an Internet. And that long history made it the perfect jump-off site for our newest Meet & Greet feature, the blogger profile. Well, that and our inside connection: Detour critic-at-large Johnny Loftus made some of his first online bones with GLONO, and continues to be an irregular contributor. Plus, Glorious Noise’s famous orange and black color scheme is perfect for Halloween. Here, GLONO founder, editor-in-chief, and all around nicest guy ever Jake Brown gives us the goods on the start, the site, and “The Young and the Restless.” — Thomas Rooker White

Where are you based in real life?


How did the site start? Its name?

Glorious Noise started out as a place to publish the hilarious rants
about music and pop culture that my friends used to email to each
other. When Vanity Fair published the first version of its “Rock Snob’s
Dictionary,” written by Grand Royal’s Bob Mack, we all noticed that most
of the references were things that we all talked about and listened to
all the time. So we talked about starting a website.

I had recently discovered how simple it was to do a D/I/Y Web site when
I built Grand Rapids Rocks, a site that documents the 1960s garage rock scene in West Michigan.

So we talked about starting a Web site that had the same vibe as the
“Rock Snob’s Dictionary” and the email rants. Basically, a place for me
and my friends to shoot the shit about music. After all, our opinions
were at least as good as anybody else writing about music on the
Internet at that time. There was this new publishing platform called
“Blogger” which looked like it might simplify the process of
collaborating with several people on the content of a website. We could
do this.

So we had to think of a good name/domain for the site. We originally
thought of, which was available at the time. But we
realized that that seemed too negative. I was reading the Lester Bangs
biography, Let It Blurt, and I thought I remembered a quote where Bangs
described the best rock and roll as “glorious noise.” We all liked that
phrase. I’ve gone back and tried to find the phrase in Let It Blurt or
any of Bangs’ original stuff, and I can’t find it anywhere. So I think
I made it up out of my good evangelical upbringing and attributed it to
Lester Bangs because he’s cooler than King David or whoever wrote

So GLONO originally went live in February 2001.

Does the nature of what you do make you hate the phone/human

I’ve hated talking on the phone since before the first Web browser was
even invented. I don’t mind actual human contact, especially if
alcohol is involved.

List your must-checks every morning (read: what’s in your RSS

Oh the usual: Billboard, Variety, MTV News,, NME, MSNBC,
Reuters, Rolling Stone, Boing Boing, Techdirt, etc. After I check
those big news feeds and come up with any newsy/linky/bloggy posts for
the morning, I’ll check out other music zines to see what else is up:
Chromewaves, Idolator, Pitchfork News, Lefsetz,…

Favorite blog/Web site besides your own…

Last Plane to Jakarta, although it’s updated far too infrequently.
After the 2004 election, I was on a big Cute Overload kick — kittens
and hamsters were the only things that could make me feel better about
the world. But I got sick of that too. Lately, I’ve been into
Offsprung, Daddy Types, and Babygadget…

Favorite record of all time…

Come on. You can’t ask a music guy that question. Here’s a few:

Beastie Boys – Paul’s Boutique
Beatles – White Album
Libertines – Up the Bracket
Mountain Goats – All Hail West Texas
Pixies – Surfer Rosa / Come On Pilgrim
Elliott Smith – Either/Or
Weezer – Pinkerton

Favorite movie of all time…

Dazed and Confused. I don’t really watch movies. There’s too much
good reality TV on Bravo.

Favorite TV show of all time…

“American Dreams.” I’m still pissed it was canceled.

Actor/actress/blogger you’d most like to hump…

Martha Stewart. She’s saucy.

Your guiltiest pleasure. The thing no one would believe you
watch, read, or listen to…

I Tivo “Young and the Restless” and watch it every day. But I mean,
you know, it’s on five days a week all year around, so let’s see YOU
try to come up with that much content! You’d think, though, that with
all that practice, the acting would improve. I mean, obviously Victor
Newman is awesome, and so are Phyllis and Michael and a bunch of the
other characters. But seriously: John Abbott? He was on that show for
30 years and he still couldn’t pull off a scene without making me
embarrassed for him. I’m glad he’s dead, but I’ll admit I get a little
excited when his ghost comes back to over-dramatically hassle his son
Jack every once in a while.

[tags]Glorious Noise, Jake Brown[/tags]


No Responses to “Meet & Greet: Glorious Noise”

  1. Jack Murphy on November 1st, 2007 11:28 am

    This Jake Brown seems like a really cool fellow. I’ll have to check out that website, Glorious Noise.

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